With the right branding, high-quality packaging, and strategic distribution, businesses can leverage custom bottled water as a simple but ingenious tool for long-term brand awareness.

Flow is attempting to cash in with supposed health benefits from alkaline spring water, as well as more eco-friendly packaging. Gwyneth Paltrow and her lifestyle-brand Goop are partnering with a ...

Masafi, UAE’s pioneering natural bottled water brand, unveiled a special-edition packaging to mark the holy month of Ramadan. The limited-edition packaging, created in collaboration with Emirati ...

In partnership with Emirati artist Mariam Abbas, Masafi unveils its Ramadan packaging to tell a story of resilience, unity ...

Iconic homegrown brand partners with Emirati artist Mariam Abbas to tell a story of resilience, unity and tradition.