Brand names for companies and products are sometimes ... I see more and more promotions for computer-aided creative services like logo design and naming. While many creative professionals are ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting ...

The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...