Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

Global sports company PUMA announces the launch of its ... Wild’ global campaign goes live on March 20th and will be amplified through a multi-channel global media strategy spanning multiple ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns ... of voice (how far a brand reaches in the ...

Cécred also rolled out this week to over 1,400 Ulta Beauty stores and online, making it the biggest exclusive hair launch in ...

Brands have been running brand Facebook campaigns for a decade. That said, social media has rapidly changed ... sharing information about a vaccine launch for the latest seasonal release.