Earlier this month, news of Range Rover's new logo, the first in the brand's 55 year history, was met with raised eyebrows.

A Big Decision for a Small Business When I launched my company, I didn’t realize how tricky picking a logo would be. I just ...

Our brand expression is the UB story at its purest and most inspirational. It sets the tone and provides the foundation for telling our collective stories in ways that differentiate us, with ...

Nordstrom Rack, celebrating its 50th anniversary, has rolled out a new logo inspired by the one used in the ‘70s and ‘80s to differentiate the off-price chain from its competitors better.

As consumers crave innovation, nourishment, and identity in a bullet, brands are upping their lip game with hybrid ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

Major brands are mostly ignoring Elon Musk's new X logo: 'How many people really know what "Follow us on X" means?' By Lara O'Reilly Jonathan Raa/NurPhoto/Getty Images Aug 21, 2023, 9:11 AM PT ...

Nordstrom Rack is going back to the future — with an update. The outlet division of Nordstrom is rolling out a new logo, inspired by the Rack logo used in the 1970s and 1980s, but modernized for ...

Crafting a symbol that captivates isn’t mere luck or magic. It’s a blend of insight, creativity, and strategy. Remember, a logo is more than just eye candy; it’s the heartbeat of your brand. So, take ...