Brand evolution includes new tagline, refreshed logo and enhanced visual identity CLEVELAND, March 18, 2025--(BUSINESS WIRE)--For nearly a century, Lubrizol has created extraordinary value at the ...

A Big Decision for a Small Business When I launched my company, I didn’t realize how tricky picking a logo would be. I just ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

Crafting a symbol that captivates isn’t mere luck or magic. It’s a blend of insight, creativity, and strategy. Remember, a logo is more than just eye candy; it’s the heartbeat of your brand. So, take ...

Nordstrom Rack is going back to the future — with an update. The outlet division of Nordstrom is rolling out a new logo, inspired by the Rack logo used in the 1970s and 1980s, but modernized for ...

Our brand expression is the UB story at its purest and most inspirational. It sets the tone and provides the foundation for telling our collective stories in ways that differentiate us, with ...

Commonwealth made a significant investment in researching, collaborating, and creating a brand identity and expression that illustrate the firm’s entrepreneurial spirit, indispensable service ...

Our message is what we say, and our voice, or tone, is how we say it. The former is guided by our brand positioning, brand attributes and messaging map, and the latter is informed by our brand ...