In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

You have invested time, effort, and resources into developing a new product, and you are proud of it! Now, the next challenge is making sure your target audience knows about it. The market today is ...

Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

Driving sales through social media requires a lot more work than just detailing your offering and prompting people to ...

In the bustling world of marketing, businesses are constantly searching for innovative ways to stand out. One strategy that has stood the test of time is the use of promotional products. These ...

For brand awareness, your social media strategy will need to focus on building a large but targeted following. This requires creating content that draws attention to your brand’s story and ...

In advertising, strategy is frequently overlooked as it works behind the scenes. Yet, much like the human nervous system, it ...

Did you know that nearly 54% of social media users browse platforms to research products This staggering statistic highlights the vital role social media ...

With tourism comprising a significant portion of local industry in the Charleston area, Bryan Miles Hoffman has founded a digital strategy firm — Miles Marketing Agency (MMA) — that focuses ...

The Havas company will work towards driving brand awareness with digital assets, expanding market reach and estabilishing ...