A BCG matrix is a model used to analyze a business’s products to aid with long-term strategic planning. The matrix helps companies identify new growth opportunities and decide how they should ...

How to Develop a Product Portfolio Matrix. The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products.

The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.