Some big changes are coming to the way call-to-action buttons work on Facebook Pages. Facebook is also rolling out a new business recommendation feature.

A Visual Website Optimizer case study saw a 28% conversion rate lift for online address book Soocial simply by adding the words “It’s free” next a button with the call-to-action “Sign up ...

How to Boost Your Business With Facebook’s New Call-to-Action Buttons. ... The seven options are Book Now, Shop Now, Sign Up, Contact Us, Use App, Play Game, and Watch Video.

The button says "call business" and then will dial the business from your mobile phone. Google seems to be testing a new option for the Book Online call to action option that does not use an ...

3. Tailor Calls To Action To What You're Selling. It depends on the call to action's context—what product or service you are offering, your audience, their purchasing behavior and their journey.