Bobbie has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023, the first infant formula company to ...

The formula maker is additionally closing a $70 million Series C funding round led by PowerPlant partners, building off a $50 million Series B round in 2022 to bring Bobbie’s total raised funds ...

Since launch in January 2021, Bobbie has nourished more than 70,000 babies in every state across the U.S. as the fastest growing infant formula on the market since the 1980's.

Bobbie grew overall 394% year over year, reaching $100 million in revenue and over 100 employees. Modi said the year-over-year growth is 6x faster than the rest of the infant formula market.

Bobbie is produced in partnership with small farms that produce organic milk from grass-fed, pasture-raised cows. And before you ask, yes, it meets FDA requirements for infant-safe formulas. Right ...

Ms. Modi, 39, started the Bobbie brand in 2018, creating infant formula that is marketed as free from corn syrup, palm oil and other ultra-processed ingredients that have been commonplace in ...