It will now be Strategy, and has adopted the Bitcoin “₿” symbol as its logo to reflect the company’s pivot to crypto, 35 years after initially focusing on software.

The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin ...

and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...