Bing Search Trending Carousel With Embedded Ads Oct 6, 2023 - 7:11 am 0 — by Barry Schwartz Filed Under Bing Ads ...

The unsolicited ads are believed to be shown when users have Google Chrome open and configured to use Google as the default search engine. "Chat with GPT-4 for free on Chrome!

After a month or so of testing, it seems like the "sponsored" labels are rolling out across Bing's search ads. I am now seeing them across all browsers and searches in my tests.

Bing Chat, powered by OpenAI's GPT-4 engine, was introduced by Microsoft in February 2023 to challenge Google's dominance in the search industry.

That there are malicious ads in Bing Chat is undoubtedly bad, but it’s possible, if not likely, that they are being introduced into the chatbot via advertising on Bing search results.

What they’re saying. Search analyst Khushal Bherwani also documented the expanded tag testing program across Bing’s platform on X. What’s next.

Ads for Bing search are appearing inside Google Chrome, and far from being an accident, it's highly intentional. And invasive. And incredibly stupid.

It is part of a broader test of blue-labeled tags in Bing advertising. Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results.