And, in fact, some of the earliest versions of the Shiner Bock label did feature a goat. A label from the fifties and sixties depicts a red silhouette of Texas with a bearded billy goat in the corner.

Bock beer is a unique type of brew that hails, as so many beverages do, from Germany. Here's what makes it so unique, as well ...

"Bock” translates to billy goat in German, so the goat has become the beer’s mascot. Tales later came about claiming that the beer was named after the animal because bocks were brewed during ...

New this year, The NuLu 502 is a fun run/walk spanning 502 feet to kick off NuLu Bock Fest. The "micro marathon" will take place at 11:30 a.m. on Clay Street between Nanny Goat Strut and Billy ...