“How can we make this happen?” We've recently published a multimedia eBook Big Data, Analytics, and the Future of Marketing & Sales that attempts to answer that question. Organizations today ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Big data has made marketing analytics more about predictions. Using big data, marketers can not only predict consumer behavior but also use the conclusions from their data analysis in other indirect ...

With so much talk of data scientists, MapReduce programming, and clusters of servers, the stereotype of Big ... Marketing Attribution Module and nPath algorithmic approaches to e-commerce data ...

But now small businesses are finding ways to leverage this comprehensive data analysis for marketing insights. Big data differs from traditional business intelligence. Rather than just exploring ...

With more than $300 million in annual revenues and 1,600 employees, Merkle is a leading customer relationship marketing agency ... Download InfoWorld’s Big Data Analytics Deep Dive for a ...

Learn More Organizations regularly rely on big data to make ... development and marketing strategies. Until now, we talked about leveraging customer data for the analysis. Layer this with ...