A recent Insurify study outlined how modern vehicular preferences vary across generations. While young adults in Gen Z prefer affordable and feature-rich smaller cars, baby boomers in or ...

So far, the segment is as tiny as the trucks, with only the Ford Maverick and Hyundai Santa Cruz competing for size- and ...

While young adults in Gen Z prefer affordable and feature-rich smaller cars, baby boomers in or near retirement — and the Gen Xers right behind them — are all about pickup trucks. Learn More ...