“It is one of the best one-liner ads ever written. Period,” says Thierry Brunfaut, creative director and founding partner at Base Design. “It just says it all in a few words. Maximum impact.

When advertising agency McCann Bristol needed a new copywriter, it did what it does best: advertise for one, and it created one of the best print adverts we've seen in the process.

The ‘Best-Ever Ad For a Pen’ Award Montblanc “100 Years of Meisterstuck ” Sometimes you get a commercial for a brand you never really expected.