TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Sydney Nicole Gifford filed a first-of-its-kind lawsuit alleging Alyssa Sheil replicated her "sad beige" aesthetic online. The two content creators promote products through their Amazon ...

Millennials are growing tired of the "sad beige" aesthetic. NelleG/Getty Images, Courtesy of Josh Jessup and Matt Moss 2024-01-04T16:21:28Z ...

In April 2024, Sydney Nicole Gifford claimed fellow influencer Alyssa Sheil "replicated" her "neutral, beige, and cream aesthetic" on social media. Both creators have asked a judge to dismiss the ...

One mom in Virginia is simply not having it. Hayley DeRoche, 36, is the creator behind "Official Sad Beige," an online parody account dedicated to the all-neutral aesthetic.

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.