TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Many of the creators have faced backlash from viewers that believe the portrayal of a romanticized, neutral-toned life is a rejection of expression, individuality and to its extreme, real life. Some ...

Two influencers have entered a legal battle over a beige aesthetic on social media that began when one creator accused another of mimicking her vibe online Sydney Nicole Gifford filed a first-of ...

One mom in Virginia is simply not having it. Hayley DeRoche, 36, is the creator behind "Official Sad Beige," an online parody account dedicated to the all-neutral aesthetic.

"Sad beige" is an interior design trend that was once a hit among millennials. But some are now turning to a completely different home aesthetic, known as "de-modernization." Business Insider ...

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.