Behr has chosen a soft black, Cracked Pepper, as its 2024 Color of the Year. Learn about the versatile paint color, which works for indoors and outdoors.

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr ’s 2024 Color of the Year selection, the leading paint company has decided ...

That’s not a bad thing. On the dark side, in striking contrast to Limitless, Behr Paint Co. anointed Cracked Pepper (PPU18-01) as its 2024 COTY.

Most recently, Behr Paint Co., whose paint is available at the Home Depot, homedepot.com and behr.com, announced a soft black, "Cracked Pepper," as its 2024 Color of the Year.