Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better. As a result, creating custom buyer journeys, ...

Most companies consider trigger-based segmentation as something complex and time-consuming; in fact, every marketer can easily perform simple segmentation by campaign results. Apart from manual work, ...

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment ... social media conversations and offline behavior in their customer segmentation strategy.

Churn prediction and segmentation models are often ML-based and rely on customer data, product usage, behavioral changes and external factors. These models can benefit from VoC-derived signals.

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

OAKS, PA--(Marketwired - Apr 10, 2014) - While traditional wallet-based segmentation approaches have historically been the norm in the wealth management industry, future long-term profitability ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation in the pharmaceutical industry. This ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry ...