Barbie makes her Roblox debut with Barbie Dreamhouse Tycoon. Surely next up is Mojo Dojo Casa House Tycoon. ... Mattel aims to engage some of the 66 million plus daily active users on Roblox, ...

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...

Gamefam CEO Joe Ferencz's business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online ...

Mattel Launches A Barbie DreamHouse Experience In Roblox - 10/04/2023. Recently Concluded Events Marketing Automotive Conference and Awards April 16, 2025, NYC ...

By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to engage some of the 66m daily active users on Roblox, reaching existing fans and attracting a new fan base. Barbie DreamHouse Tycoon ...

Roblox is a game that appeals to users of the demographic which also plays with Barbie or Polly Pocket dolls on a regular basis, and this collaboration means real-life creativity can transfer into ...

With Greta Gerwig’s Barbie movie release incoming July, Barbiecore has infiltrated retail in physical and digital worlds alike with Forever 21 and Paris Hilton.

Listen to the full podcast: For the second quarter of 2024, Roblox said its average daily active users totaled 79.5 million, up 21% year-over-year.