A montage of event posters covers the window front below a gaudy, neon-red lit sign that spells out the shop’s name in all capital letters. However, walk inside and spend a few hours with the barbers ...

FITCHBURG — Richie Mays sat perfectly still in the chair as Enrique Santiago, aka Barber Santi, gave him his first ever barber shop haircut over the weekend, no small feat for a six-year-old.