In short: marketers can now buy Roblox ads as easily as they book display banners or YouTube pre-roll. Investors are already buying in. Roblox stock rose 2.5% on the news, hitting $59.72 the day ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration ...

which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the ...

During this testing phase, the curation banner will showcase diverse content, such as Roblox events and brand activations. This banner will exist in addition to the ‘Today’s Picks’ sort ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

He has written news, reviews, and more as a tech journalist since 2020. Roblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups ...

which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the platform ...