Bajaj is opening a Baked Bear, a cookie ice cream sandwich chain, at noon March 8 at 72 Easton Ave. in New Brunswick, just a few blocks from the Rutgers campus. The first 30 customers will receive ...

WESTFIELD, NJ — The Baked Bear, a San Diego, California-based custom ice cream sandwich shop, is holding its grand opening for its first northern New Jersey and Union County location in Westfield.

QSR delivers timely and in-depth reporting on the $350 billion quick-service restaurant industry. For 25 years, QSR has defined this market, including traditional fast food, fast casual, coffee, ...

The Westfield shop will be the fourth location in New Jersey. The Baked Bear was founded in 2013 by childhood friends Rob Robbins and Shane Stanger who left their former careers to open the first ...

Their daughter Sanjana loves the Baked Bear, a cookie ice cream sandwich chain that was founded in San Diego. "We really need something like that in Jersey," she told her mother. "And you wouldn't ...