Why is Baccarat Rouge 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.

Perfumer Francis Kurkdjian first launched Baccarat Rouge 540 in 2014 as a one-off, 250-bottle release to celebrate the 250th anniversary of historical crystal house Baccarat. But Baccarat Rouge was ...

No one could have predicted how colossal Baccarat Rouge 540 from Maison Francis ... the least expensive bottle is €155 for ...

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.