BMW’s previous logo made its debut in 1997. The company has had six logos in its 103-year-old history, all of them largely similar.

BMW debuted its very first logo in 1917, a year after the company was founded as a manufacturer of aircraft engines. Its logo slightly changed four times before settling on its most recent look in ...

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

BMW is bringing back a performance logo from its racing past along with a large number of old-school paint colors to celebrate the 50th anniversary of BMW Motorsport. The actual anniversary date ...