Adding it to your cart. And clicking the buy button. With B2C sales, the consumer often goes through most of the marketing funnel alone. In fact, they might not interact with a salesperson until ...

The companion report on business-to-business (B2B) content marketing was published in late October. B2C content marketers say 43% of the content they create is for audiences in the top of the funnel ...

As a result, B2B marketing requires highly personalized messaging throughout the buyer journey, whereas B2C transactions rely ... especially at the top of the funnel, B2B companies need to show ...

According to Klaviyo's pitch: Marketing isn't just pushing messages. Service isn't just fixing problems. Analytics isn't just collecting data. B2C companies need to move away from a siloed ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

B2B marketing is often seen as different from B2C marketing, and for good reason ... Revenue and ROI will build within those cohorts as they move through the sales funnel. A more integrated team and a ...