Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

When Anisha Oberoi launched Secret Skin in 2020 as “an impact-driven platform for sustainable beauty and skincare brands from ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

But what makes GoDaddy’s approach even more interesting is that, at its core, it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional ...

Henry Helgeson is an entrepreneur, investor, and CEO of BlueSnap, a global payment orchestration platform for B2B and B2C businesses. The holiday season was once again a time for celebrations ...

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built ...

Starting a B2B or a B2C business will impact the duties from a privacy point of view. B2B companies typically process personal data related to their employees, or to their clients and service ...

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for ...