Business to business, or B2B ... products or services. For example, virtually every business needs telephone systems and computers. Marketers may choose to combine segmentation to more narrowly ...

I’m keen to find more examples like this – can anyone else point me in the direction of good segmentation case studies for B2B marketers? Good news! We’ve just launched our 2025 US Agencies ...

Some examples include: Iron Mountain ... The challenge is that B2B companies are really not prioritizing segmentation, according to Heidi Bullock, Director of Demand Generation for Marketo. “But most ...

“It's a good example of how marketing can help to influence product development.” The key for Cisco and other B2B companies is to understand that segmentation is not project-specific. Its mission is ...

Given that, this article will cite examples of how Dell leverages segmentation in their efforts ... Segment your keywords: B2B or B2C? It’s important to segment keywords by each audience ...

Here are four essential steps for B2B marketing success in the post-segmentation era. As detailed segmentation ... target decision-makers that we couldn't figure out otherwise. For example, let's say ...

For my Britpop Spotify example, I will use behavioral segmentation – how many times per day each band’s monthly listeners stream their songs on Spotify. (In B2B, marketers will typically ...

In addition to customizing digital campaigns and website experiences, B2B marketers are stepping up their segmentation for ad retargeting programs. For example, dynamic ads that serve highly relevant ...

B2B marketers must rethink segmentation to meet increasing expectations ... endless permutations that are at their fingertips. For example, 29% of B2B marketers told us that that linking ...