It’s time to debunk two B2B revenue growth myths. Subscribe To Newsletters. B2B Myths ... Clearly there’s something amiss in the decision-making process. While the data hints at a problem, ...

Thankfully, there’s data to show what kind of content buyers use during their decision-making process. Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case ...

As the B2B decision-making environment changes, organizations need to adapt their marketing to remain effective. Paying attention to those decision-making shifts and continuing to evolve marketing so ...

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. The post How ChatGPT search reshapes the B2B buyer’s journey ...

While B2B decision making is often portrayed as purely rational, beneath that layer of rationality lies an emotional undercurrent — stakeholders want to feel confident, less stressed, and a ...

Seventy-five percent of B2B buyers now say they prefer self-service rather than starting their decision-making process by contacting sales reps. That’s due at least in part to the fact that 64% ...

It is designed to provide a comprehensive view of business operations or processes to facilitate better documentation, control, management, and decision making. One of the advantages of running an ERP ...

First, let's establish a common scenario of how vendor decisions are made. We need an understanding of the decision-making process to apply empathy marketing. Note that this model is an ...

As decision makers begin to look to and use social media for both professional and personal reasons, a marked shift has also occurred in the way B2B decision makers find their information.