Many have described the B2B buying process, but when you're building a buying-process map from the ground up, visualizing is easier—and, ultimately, easier to understand. We'll start with the most ...

One of the key challenges in B2B sales is effectively engaging all relevant stakeholders throughout the buying process. Misalignment often occurs when sales teams focus on a single point of ...

If brand activation plays a leading role in your strategy, add "share of search" into the mix for your buying process in B2B. Today, we’re more clued up than ever about how B2B buyers buy.

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

To further simplify the B2B buying process, companies should integrate predictive search, personalization, comprehensive digital catalogs, video tutorials, and educational materials. Leveraging ...

On the B2B side, while the path to purchase has always been a complex journey, this new hybrid landscape has made it even more nuanced. Not only has it increased the number of decision makers involved ...

simplifying the buying process and contributing to a better long-term customer experience. Solutions utilizing artificial intelligence (AI) will be key in bridging the gap between B2B buyers and ...

The B2B software buying process is becoming increasingly complex due to challenges such as changes in buying teams and increasing use of software marketplaces. Ease of implementation and return on ...

This shift includes the B2B space. Today ... get in touch and speak to an individual at the final stage of the buying process. It’s imperative, therefore, that companies have a seamless digital ...