Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

The survey, based on the responses of 198 B2B marketers, is a stark reminder that there is plenty of room for companies to improve their automation efforts. While many B2B companies continue to ...