Choosing between a CRM (Customer Relationship Management) system and a marketing automation tool can be tough for businesses. Both tools help companies manage their customer interactions and ...

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

While customer relationship management (CRM) and marketing automation software may seem similar, they provide different functions and serve separate purposes and the two types of software are even ...

Marketing automation vendor Act-On has a new CEO. Andy MacMillan took on the new role last month, after holding several roles at Salesforce, including COO of Products. I talked to MacMillan about ...

To summarize, as a CRM leader, if your answer to any of the top three questions is “No,” you need to rethink your technology strategy and make sure your marketing automation and CRM systems ...

Rocket CRM, a customer relationship management platform designed for modern teams, has expanded its system architecture with new automation capabilities that aim to help businesses improve customer ...

Marketing customer relationship management (CRM) platforms help businesses manage their pipelines, capture a complete view of their leads and automate personalized marketing campaigns. Forbes ...

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

The Downsides of Completely Automating Your Marketing Department . Written by P Gray. Published on October 5, 2014 . ... Customer Relationship Management – Commonly referred to as CRM, ...

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