When you are asked to analyse or write creatively in your English Language exams, it is useful to start by looking at three key elements, audience, purpose, and text type. Each of these will ...

Writing for a general audience means writing for educated adults who are not a part of your field. The first step is to recognize jargon within your writing and rewrite to avoid or clearly explain ...

Short videos are one of the most engaging types of social media content because they deliver information quickly and ...

Advertisements often use positive appeals to please consumers. One exception is an emerging device that uses negative messages to target audiences, which the current authors refer to as ...