Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

Due to the saturation of the digital marketing space today, businesses must tailor ads for maximum engagement and ROI.

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Star Media Group Bhd (SMG), which has a diverse portfolio that includes the country's leading English-language newspaper and ...