Well, Audi’s not taking BMW’s threat lying down, and is bringing a laser-headlight-equipped version of its Sport Quattro concept to the 2014 Consumer Electronics show to prove it.

It's safe to say that, at least as far as automotive companies go, Audi's Sport Quattro Laserlight concept car is stealing the show here at CES in Las Vegas. The car's 700-horsepower hybrid ...

The German automaker rolled out the first Quattro concept back in 2010, and followed up with the reborn Sport Quattro concept less than a year ago. And now it's preparing to unveil yet another.

At this week's CES, Audi will unveil its Sport Quattro Laserlight concept, which borrows from the R18 e-tron Quattro LMP1 race car and sticks lasers where the headlamps used to be.

Most modern concept cars are lightly glitzed-up versions of the cars we'll see on the streets in subsequent years, but every so often an automaker develops a concept simply to show off its future ...

Audi is set to debut an evolved version of its Sport quattro plug-in hybrid sports car concept at the 2014 Consumer Electronics Show in Las Vegas next week. After debuting in a bright yellow hue ...

Seems LED lighting has become a little passé, with just about every car on the road offering one version or another of the technology at both ends. For prestige brands, that just won't do. In a ...

The Audi Sport Quattro Laserlight is a development of the concept car that was unveiled at the 2013 Frankfurt motor show A new version of the Audi Sport Quattro concept car will make its debut at ...

Audi at CES 2014 unveiled its Sport quattro Laserlight concept based on the classic 1983 Sport quattro, but filled with plenty of new tech innovations. … ...

Soon after that, Audi brought the Sport Quattro Concept at the 2014 CES and claimed that they will actually be the first ones to launch cars that use this sort of technology.

Audi will bring an updated version of its Sport Quattro Concept at the Consumer Electronics Show (CES) in Las Vegas (January 6-10). To justify the display ...