Attribution Theory Explained. Attribution theory, first introduced by Fritz Heider in the mid-20th century and later expanded upon by psychologists such as Harold Kelley, ...

Attribution theory is a field of social psychology, which was born out of the theoritical models of Fritz Heider, Harold Kelley, Edward E. Jones, and Lee Ross. Attribution theory is concerned with ...

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Marketing experts have studied attribution for many decades, with current theory dating to the 1950s work of F. Heider. It is the study of human behavior as it relates to purchasing products and ...

Ross, L. D., and T. M. Amabile. "Attribution Theory." In International Encyclopedia of Psychiatry, Psychology, Psychoanalysis, and Neurology.Vol. 10, edited by B ...

Attribution Theory in Sri Lankan Politics. The validity of the attribution theory in understanding mass and individual behaviours can be examined using empirical circumstances that took place in many ...

Abstract. The authors present a conceptual framework for integrating attribution theory within an expectancy model of salesforce motivation. Emphasis is placed on the development of hypotheses ...