An Ultra phone for the price of a more typical flagship sounds incredible, and indeed the Asus Zenfone 12 Ultra is amazing for performance, battery life and its super-stable main camera.

ASUS seems set to stick with this strategy in 2025. There’s no sign of a smaller Zenfone 12 model, with all the buzz and official teasers pointing to the Zenfone 12 Ultra as the main flagship phone.

This week Asus refreshed its Zenfone line with a new Ultra model – some of you may lament the death of the small Zenfone, but something tells us that those weren’t selling too well.

Unlike past Zenfone models, this edition is full-size, with a huge display. Key features include good support for AT&T and T-Mobile, wireless charging, gimbal OIS camera, IP68 water rating ...

Gone are the geometric patterns on the back from last year. The "ASUS Zenfone" writing has become more prominent and is now center-stage on the back side, but even it is kind of subtle and easy to ...

Still, having spent a couple of weeks with the ASUS Zenfone 12 Ultra ... by all accounts, a mid-range model in the core specs department. However, it stood out with wireless charging, an IP68 ...

Asus' most recent flagship smartphone ... making this year's model an outlier. The Zenfone 12 Ultra is a full-featured flagship phone, with plenty of advanced software features and high-end ...