Armani Exchange revealed it has mobile ambitions for its interactive Stylepad feature that recently launched on the retailer’s PC Web site. The Stylepad is meant to engage consumers with the Armani ...

Armani Exchange’s first mobile ad campaign to promote its Spring 2009 collection saw an average click-through rate of 1.22 percent and interaction rates as high as 14.5 percent on the mobile ...

In 2008, Armani Exchange tapped Distributive Networks for the launch of an SMS program to build a mobile database of its tech-savvy demographic. The text-messaging club currently has more than ...

Armani Exchange was created for the youth. The label was founded as an extension of Giorgio Armani’s Italian fashion house in 1991, designed for New York City’s bustling art, music, and ...