The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

But beyond the spooky exterior lies a brilliant marketing strategy that reaffirms Apple’s position as an industry leader. The real genius of this event is how it taps into the “culture of ...

In a revised version of an interview published Thursday in a Chinese newspaper, Apple Inc <AAPL.O> marketing chief Phil Schiller said the company would focus on making "the best products ...