The Chiefs hat and shirt were easy enough to order. For Reid’s walrus-like mustache, the Leepers cut the mane of a toy horse and tried to tape a bushel of hair to Graham’s upper lip. Graham, like any sensible baby, resisted that move. So the Leepers taped the tuft to Graham’s pacifier—“his little binky,” B.J. says—to keep it in position.

He quickly grew to like one in particular: a 24-year-old former BYU offensive lineman from Southern California named Andy Reid. Reid took copious amounts of notes and was a good listener, and his mix of self-effacement and football curiosity made him someone Holmgren,