roughly a quarter of the size of the linear TV market, according to WARC Media’s latest forecast data. However, growth is rapid; CTV spend is expected to rise 19.6% and is set to account for ...

TV is adjusting post-Peak TV with cost-cutting, rising crime/comedy genres, global production shifts and a larger focus in Europe on IP adaptations.

Speaking at the Berlinale Series Market, Ampere Analysis’ Guy Bisson shared insights on the current state and future of television in a post-peak-TV world, one he’s calling 75% Peak TV.