With those words, a logo was unveiled and a deliberate ... the timing was right for a rebrand. While the Ducks have been stable off the ice, their on-ice direction of the team could use a reset.

We're less than two weeks away from concluding our NHL logo rankings and today we focus on the No. 9 team, the Anaheim Ducks ... it went through a re-branding phase shortly after the lost season ...

The Ducks may be rock bottom. But at least they know who they are. They are proud to be from Anaheim," said Angels fan Jake ...