Alphabet must still include the spirit of Google’s brand values within the new company and concede less to the financial markets if it is to succeed. I, for one, hope it does.

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of ...

Google-parent Alphabet is expected to post sales of $94 billion for the second quarter, up 11% from a year ago.

For Google, and for Jigsaw, and for every other letter in Alphabet’s alphabet, expanding global dominance is a way of ensuring that things, as Google wants them to be, all fall into place. About ...

The announcement says they are creating a new parent company called Alphabet, Inc., which will serve as a holding company for all of Google's individual subsidiaries.

The moonshot group drops its "Google" branding, evolves into an Alphabet incubator. Ron Amadeo – Jan 13, 2016 11:40 am | 43 X's new logo. ...

Alphabet, he continued, isn’t meant to be a consumer brand unto itself: advertisement For Sergey and me this is a very exciting new chapter in the life of Google–the birth of Alphabet.

Alphabet is a holding company consisting of Google's core businesses, which will still be called Google, plus future-looking and finance stuff. Business Insider Subscribe Newsletters ...

The company that yesterday was known as Google is now a collection of separate companies, owned by a new holding company called Alphabet.The “Google” brand is the largest of those companies ...

The $12.5 billion Motorola Mobility deal was Google's largest buyout at the time, meant to give the company a powerful phone brand that could compete directly with Apple's iPhone line.