"Purple has the shortest wavelength, dramatically impacting our parasympathetic nervous system. Shades like lavender have become synonymous with relaxation because they can lower your blood ...

Plum and purple, in particular, are breakthrough manicure colors in 2025, but nightshade isn’t a run-of-the-mill purple, nor is it your typical warm plum, either.

Within the Orange Bubble, one color stands out for Kaden Knight ’28, who dresses exclusively in shades of purple. The Daily Princetonian sat down with “The Purple Guy” to find out why. Kaden Knight: I ...

Purple may seem unexpected, mostly because it's an uncommon shade to find in makeup. Purple products are more difficult to formulate due to a very limited amount of natural resources to use for ...