Right now, the seal is a simple ring design with ORCAA’s killer whale logo and text that reads, “Algorithm audited for accuracy, bias, and fairness,” with the date.

Designer Talia Cotton wanted to create an unbiased logo, so she put an algorithm to work. But that raised all kinds of thorny questions about whether design can ever really be neutral.

Paris prosecutors requested information from social media platform X about its algorithm as part of a probe into organised gangs' possible tampering with an automated data processing system and ...

While people seem focused on its new logo, Instagram is in the process of rolling out algorithm-based feeds to some users--a change with potentially huge consequences for brands and influencers.