Aldi’s logo through the ages. Source: Supplied. Leah Bridge, brand consultant and founder of Golden Goose Consulting, believes Aldi’s choice to rebrand could be in a bid to change consumer ...

Aldi rolls out ‘fresh new’ logo. ALDI customers will notice something different about the discount supermarket in the near future, as it rolls out its first logo change in a decade.

In a time when the grocery shopping experience is undergoing a change, in audience, service, and merchandising, a name in the food retail industry is making quite the footprint: Aldi. Known for ...

Budget supermarket Aldi has had a brilliant few years. The German discount store has gone from strength from strength and it's slowly breaking the domination of the big-four supermarkets - Tesco ...

Aldi’s first logo was created at the end of the 1940s by the Albrecht brothers for their grocery stores. Back then, the logo included a red background and the store name ‘Karl Albrecht ...