We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

In short, as in all things in marketing, the more you know about the customers you will be targeting, the clearer your objectives are for the marketing campaign, the easier it is to know what type of ...

Advertising and Promotions on Social Media. Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media ...

You can see, marketing involves a number of activities. Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really focuses on communicating a message ...

The advertising and promotion of drugs and medical devices are regulated by the FDA through the Federal Food, Drug, and Cosmetic Act (FDCA) and, for some products and types of advertising, ...

The Off-Broadway Alliance will conclude its Spring 2025 Sunday Seminar Series with “Marketing and Promotion” on Sunday, June 1 at 11:30 AM at The Theater Center (210 West 50th Street, 4th Floor).