Advertising firm Omnicom on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising ...

Related Terms: Advertising Media—Internet; Advertising Budget The two most common print media are newspapers and magazines, but print media also include ...

In advertising, media psychology is used to analyze how people perceive, interpret and are influenced by media messages. This includes understanding the emotional and cognitive responses elicited ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Edge226, a mobile-first performance marketing platform, today announced its acquisition of Adscend Media, a leading provider ...

“I don’t know that I could’ve predicted it at this level,” said Bloomberg Media Group’s chief executive, Justin Smith. “We haven’t seen digital advertising growth in high double ...

To understand the future of post-advertising media, let’s briefly consider its past. During a period of the early 19th century known as the “party press” era, newspapers relied on patrons.

Big media companies like Amazon, ... $13.25 billion all-stock deal, should it gain the approval of federal regulators, could roil the close-knit world of advertising and media buying agencies.

Media Trends Live is anchored by our Media Trends newsletter co-authors, Sara Fischer and Kerry Flynn, to discuss the key ...

Social media advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment.

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.