Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private ...

AI marketing evolution is transforming how brands connect with audiences, with personalisation replacing generic messaging strategies, according to Semrush’s international director of sales, Justin ...

Advertising has been around for a long time. By some recordings, written advertisements made an appearance more than 5,000 years ago. In that time human society has come a long way—we have ...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The rou ...

THE EVOLUTION OF ADVERTISING In a nutshell, within the last 30 years, advertising has gone through three evolutionary phases—exposure, engagement, and advocacy—each bringing material changes ...

A panel discussion at the e4m Health & Wellness Marketing Conference explored how pharma storytelling is shifting from ...

NEW YORK, March 21, 2023 /PRNewswire/ -- Marketing Evolution has launched its new application, 'Scenario Planning & Media Lift Reporting for Marketing Cloud Intelligence', on Salesforce AppExchange.

Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time marketing decisions with their proprietary analytics system, the ROI Brain.

Marketing Evolution, a a provider of marketing measurement and optimization solutions, has named Andy Frawley as CEO. Frawley’s work background includes leading businesses such as Epsilon, V12 ...

Ironically, in 2023, traditional marketing is more important than it has ever been in SEO. Everyone has access to tools, AI, and technology, and any intelligent human willing to put in the time and ...