By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. 1. Dove’s “Real Beauty” campaign . Dove didn’t do anything flashy.

Example: A marketing agency tests messaging variations in a text ad campaign for a client. They create multiple ad sets with different headlines, descriptions and CTAs.

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

Visit Duluth and Madden Media are launching a series of advertisements laden with wordplay and references to signature ...

A 360-degree marketing campaign means using all sorts of ways to talk about your brand, like TV, phones, the internet, and ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Energy-drink maker Celsius is reaching beyond its core audience of athletes and other gym-goers in what it says is its biggest ad campaign yet. “Live.Fit.Go” is meant to court “the everyday ...